Setting Up Social Media To Win

Setting Up Social Media To Win

Wanna Succeed on Social Media? There are way too many things you can do to set up your social media to win any the top dogs have been preaching about them for a long time. Quite possibly over a decade, but as the old saying goes, “Winner winner chicken dinner!” is where you want to be: winning. Setting up your social media the right way [...]

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Core Components of a Successful Digital Marketing Campaign

Core Components of a Successful Digital Marketing Campaign

  What is Digital Marketing?   Where marketing is concerned, one might ask the above: "What is digital marketing?," "What are the core components that will set up my campaign for success?" & "Do I need a digital marketing agency in my corner?" We will explore the answers to all three of those questions below. In addition, we are going to [...]

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8 Mistakes to Avoid in Facebook Ads

8 Mistakes to Avoid in Facebook Ads

Your current team (internal or otherwise) could be burning up your reserves simply by making the following mistakes with your Facebook ads. Paid social is super fun, super sexy, so everyone thinks that they can do it. Not true. Mistakes will happen and microscopic, tight budgets will balloon quickly. [...]

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SEO Matters and Here's Why

SEO Matters and Here's Why

  SEO isn't dead, Mr. CEO   By now, you know that SEO stands for search engine optimization and that, yes, it is probably the most powerful and important tool in the digital marketing kit. Many business owners, however, do not seem to understand the role that optimizing sites to search queries truly plays or the value to them. It's [...]

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Facebook Paid Social Ads vs. Google Search Ads: Which is Better?

Facebook Paid Social Ads vs. Google Search Ads: Which is Better?

If you run your own business, you surely know that PPC, or pay-per-click, advertising is a must. It is one way to reach your target audience on platforms like Facebook ads and Google Ads. PPC is a great way to get your products and/or services out to the masses while promoting your brand. Facebook and Google have this type of advertising [...]

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Facebook Ads Aren't Going Anywhere in 2020

Facebook Ads Aren't Going Anywhere in 2020

Advertisers are faced with tough decisions every day. Not knowing where to get information, and who can be counted on to have their business’s best interests at heart (and not their own), can be tough. Results speak loudly, so even we take a step back when an article like this comes across out our desk (or falls into our laps). [...]

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Not Incorporating Facebook Video? You're Missing Out.

Not Incorporating Facebook Video? You're Missing Out.

While page post reach at Facebook dwindles, social media marketers are on the lookout for something big, fresh and new. Reach alone isn’t the be-all and end-all people, there are still tons of opportunities to expand reach on social media. It’s engagement and advocacy that matter. Let’s all just sit together now and predict that we’re [...]

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Why Embracing Periscope Opens Up New Avenues for Your Brand

Twitter’s livestreaming service, Periscope, is the talk of the social marketing world. Yes, it’s another great point of presence for consumers to interact with the brands they love or are just finding out about, but Periscope has more powerful applications for brands and individuals than appear on the surface. Sure, it’s awesome to be a [...]

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