SEO Matters and Here's Why

SEO Matters and Here's Why

SEO isn't dead, Mr. CEO By now, you know that SEO stands for search engine optimization and that, yes, it is probably the most powerful and important tool in the digital marketing kit. Many business owners, however, do not seem to understand the role that optimizing sites to search queries truly plays or the value to them. It's [...]

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Paid Social vs. Paid Search: Which is Better for Your Business?

Paid Social vs. Paid Search: Which is Better for Your Business?

If you run your own business, you surely know that PPC, or pay-per-click, advertising is a must. It is one way to reach your target audience on platforms like Facebook ads and Google Ads. PPC is a great way to get your products and/or services out to the masses while promoting your brand. Facebook and Google have this type of advertising [...]

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Facebook Ads Aren't Going Anywhere in 2020

Facebook Ads Aren't Going Anywhere in 2020

Advertisers are faced with tough decisions every day. Not knowing where to get information, and who can be counted on to have their business’s best interests at heart (and not their own), can be tough. Results speak loudly, so even we take a step back when an article like this comes across out our desk (or falls into our laps). [...]

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Not Incorporating Facebook Video? You're Missing Out.

Not Incorporating Facebook Video? You're Missing Out.

While page post reach at Facebook dwindles, social media marketers are on the lookout for something big, fresh and new. Reach alone isn’t the be-all and end-all people, there are still tons of opportunities to expand reach on social media. It’s engagement and advocacy that matter. Let’s all just sit together now and predict that we’re [...]

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Why Embracing Periscope Opens Up New Avenues for Your Brand

Twitter’s livestreaming service, Periscope, is the talk of the social marketing world. Yes, it’s another great point of presence for consumers to interact with the brands they love or are just finding out about, but Periscope has more powerful applications for brands and individuals than appear on the surface. Sure, it’s awesome to be a [...]

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Seeking more from your SEO, PPC and Social Media?

Hi. We're Alden Digital. We've work on some pretty great campaigns. (ask us and we'll share those with you) We want to help grow YOUR business via Social Media Management, Advanced SEO, PPC, Digital and Influencer Marketing. Let's talk: info@aldendigital.com [...]

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